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DM/IS 001 Digital Media 1: Section Number - 69769

Lesson 7
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Customer Involvement

The customer "client" is the person who is hiring you to create the digital media. Clients are hard to come by, once you have a client try to keep them by always give them the best product. For the fours years I was working within the digital media business, I had the same clients come back year after year. Relationships is the key to good business.
  1. The customer is always right. Give the client exactly what they want. The greatest problem in this business is that artist "people creating the digital media" think they know what the client will like. Wrong.
  2. Educating the client on the time it take to complete a project. Many clients think that since it is done on computer that it doesn't take much time to create, or changes are easy to do. Wrong.
  3. Always have good relationship with client because the best way to get new business is from referrals from existing clients.
  4. Always keep the client involved throughout the creation of a product. Get approval of milestones in the production.
  5. Advice - in a design meeting with a client, never give them more than 3 choices of a design ideas. The designer "you" is the expert and needs to help the client to make design decisions.


This is the best book for learning how to deal with clients. This is from the Graphic Artist Guild.