Welcome to the Internet Marketing class. This class is a good start to the other Digital Media/Internet Services Marketing classes.
The final 10 questions - Please due by Jan 27. thanks
Reading Syllabus page
- Email Instructor - instructor First Contact Page.
- Lesson page will list weeks reading and assignments.
Description: This class is an introduction to how businesses and people are using the Internet for Marketing products and services. Most of the information in this class is on search engines and preparing a web site for ranking within search engines. We will review some traditional Marketing techniques as well as latest in Internet Marketing.
Students do not need to have their own web site to complete this class. There is alot of info for a 4 week class. Read, research, and try to understand the concepts. What is important to learn? The most important is to follow the free book and read some of the content of the lessons. I have over 10 years of content listed in the class. It is a lot of reading. Just try to understand the concept of the lesson and everythging else in the lesson is extra.
This class is an introduction to Internet Marketing. Here's list of topic covered.
- Traditional Marketing and introduction to Google.
- Search engines and how they work
- How to prepare your web site for Search Engines.
- Techniques for higher ranking in search engines
- Domain Names, Ads and more
- Web Analytics
- And What is Web 2.0
- Marketing using Social Networking.
There are many different ways of marketing on the Internet, one of the most popular today to track who is coming to your web site - Web Analytics, What is web Analytics
Wow the info that you will learn in this class should be fun. I find it very interesting how cool the Internet works and how it is changing. One problem with this class. Many students find that there is way too much information in this class. You do not need to read everything, just pick the things that interest you.
How this class works.
- There is lessons for each week of the class. 2 lessons a week. Each lesson includes web reading, videos, and assignment.
- Video instruction - These are video instruction that you watch on you computer.
- Assignments - There are 4 assignments for this class and a 10 question final exam. Yes it is only 10 short questions.
There is a free book we follow in this class. This free book covers more of the SEO part. We will learn much more than just SEO stuff. Yes download this book and you can read about the concepts presentated in this class.
The free book below is OK to use for this class.
http://www.seofaststart.com/ - free book. This is probably the best free info. You should signup and download the book.
Below are other books you may find useful, You don't need to buy these books for the class.
Some other books you can use to learn Internet Marketing. This are used in some of the other west valley marketing classes.
- Inbound Marketing: Get Found Using Google, Social Media, and Blogs - ISBN-10: 0470499311
- The Social Media Marketing Book - ISBN-10: 0596806604
- Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity - ISBN-10: 0470529393
- Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market - ISBN-10: 0470185988
Other books.
Wow I really like this book - Short chapters with important data. Book - Search Engine Optimization - author: Jones ISBN 978-0-470-22448-9
Other Good books - use these if you really want to learn how to use Google.
- Google Advertising Tools - ISBN 0-596-10108-2 this is a great book to learn how to use google for marketing.
- Search Engine Optimization: An Hour a Day - ISBN 0471787531
- Google Analytics - ISBN 0470053852 Use this if you really want to learn how google works
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