1. Link Building and Promotion - Chapter 6 in the free book

Linking is very important to Ranking. The more web sites that link to your web site Google will rank you higher. The more popular the web site is important. If ABC news links to you, much better than the local community college linking to you. What is link Popularity.

Reading for this week

1. Hands on - http://siteexplorer.search.yahoo.com - Type in a URL and see who is link to the site.
2. Heres the one I have tried to test my popularity. Put in the www.digital-media.westvalley.edu and see who is linking to this web site
3. Make sure to understand page Ranking

2. Advertising on the Internet

How to advertise on Google or how to place google ads on your web site to make money.

Heres more info on web ads.

Watch this video on Advertising on web.

Another way of advertising. - http://iab.net/

Audio and Video Marketing

Yes audio and video is very popular, many business have employees and companys that research and post comments for products and services.

1. What and how to make a podcast
2. Many pod cast are video from i-Tunes. http://www.apple.com/itunes/podcasts/
3. Video cast - my favorite is the http://www.rocketboom.com
4. Video sites - http://www.vimeo.com
5. video sites - http://www.dailymotion.com
6. And Yes - http://www.youtube.com

Also, Web Blogs seem to be a good way to post data on a web site.

Check out this link. http://www.blogger.com/

Google Blog search - http://blogsearch.google.com/blogsearch?hl=en

Final assignment - Search the Audio/Video, or blogger sites above and look for product placement in the video. Maybe it is a video for specific product. Send me a link to the videos. Thats it, how many. its up to you.

Promotion bike video

Coke AD?

http://www.youtube.com/watch?v=Kd3YLZhTho8

http://www.youtube.com/watch?v=tw6qdxNIR78