Exploring Digital Media with art, design, and education.

Welcome to the West Valley College DM/IS25 Internet Marketing Section: 18657

Lessons Discussion/Chat Help Home

Lesson 7 - Tracking your results.

I have Optimized and Submitted. Now What?

Site Meter Links

Again google is the best tools - http://www.google.com/analytics/ - I am working on a video to explain this better.

Here is the site meter that I use now. http://extreme-dm.com/tracking/

Tracking Video 18.5 MB

http://www.sitemeter.com - A good site meter tool. Lots of free info, but you get more if you pay.

http://www.urchin.com - this is now owned by Google

 

http://www.netiq.com/solutions/analytics/default.asp

 

Preparing your web site and submitting is only the first step. Now comes the evaluation stage. You will need to evaluate what is working and what is not, then start making changes to your web site. You may need to do this several times before you start to see results. I had to submit the West Valley digital media web site many times to the search engines before I started seeing any results.

What if I see no results?

  • Be patient, it takes time for results, maybe even 3 months.
  • Maybe you need to reevaluate your key phrases.
  • I have found the biggest problem is when the content of the page doesn't match the key phrases.
  • Maybe there is too much competition.

I am ranking but within only a few areas?

  • Great - something is working.
  • Maybe find out what is working and build on that.
  • In the areas that you are weak, you may need to consider changing your content.
  • Keep trying.

This is a never ending process. You will need to constantly keeping updating your site: running reports to see where you rank and keep resubmitting. Unless you have a very unique site, there are others out there marketing, trying to get ahead of you.

 

 

   
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