Syllabus
Dates for class - 01/03/2012-01/26/2012
Welcome to the Internet Marketing class. This class is a good start to the other Digital Media/Internet Services Marketing classes. There is much reading for the class. You don't have to read everything. Read and study the topic that interest you.
Description: This class is an introduction to how businesses and people are using the Internet for Marketing products and services. Most of the information in this class is on search engines and preparing a web site for ranking within search engines. We will review some traditional Marketing techniques as well as latest in Internet Marketing.
Students do not need to have their own web site to complete this class. There is alot of info for a 4 week class. Read, research, and try to understand the concepts.
This class is an introduction to Internet Marketing. Here's list of topic covered.
- Traditional Marketing and introduction to Google.
- Search engines and how they work
- How to prepare your web site for Search Engines.
- Techniques for higher ranking in search engines
- Domain Names, Ads and more
- Web Analytics
- And What is Web 2.0
- Marketing using Social Networking.
Instructor:
Jeff Rascov
Phone 408-741-2432
Class email - jrascov2@yahoo.com
Grading - This is a 1 unit class that is Pass/No Pass only.
There are 4 assignments and 10 question final. You complete the assignments and final and you will recieve Pass Grade.
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