| The
products and services are what is being sold in the digital
media business. Many of the products fall into four categories
Web pages, CD-ROM's, Videos and published material. But,
most digital media companies are not just selling one product,
but a solution. This solution is a whole suite of
products that solve the clients communiation problem. This
solution could be combination of CD-ROM, web page, and printed
material. To be in the digital media business: is to be a problem
solver. When a client has communication problems it is
up to the digital media designer to make decisions on what
is the best product for the client. |
- Web Pages -
most popular product today.
Advantages:
1. Large Audience - the world
2. Usually inexpensive to produce
3. Easy Distribution
Disadvantages:
1. User needs computer to view
2. Poor Graphics
- CD-ROM's -
very popular with games and interactive presentations.
Advantages:
1. Good Graphics
2. Interactive
Disadvantages:
1. Expensive design/production
2. Need computer
- Video -
very popular with sales presentation and advertising.
Advantages:
1. Great Graphics/Dynamic
2. Easy Distribution - everyone has a VCR
Disadvantages:
1. Non-Interactive
2. Expensive Equipment
- Publishing -
very popular and traditional way of distribute information.
Advantages:
1. People are comfortable dealing with
2. Inexpensive and many people in the business
Disadvantages:
1. Non-Interactive
2. Now sound and video
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